ALLENTOWN, Pa., Jan. 7, 2026 /PRNewswire/ -- Lauer Media Company announced the launch of its Answer Engine Optimization services, designed to help businesses increase visibility as consumer search behavior shifts toward AI-powered answer engines.

According to MarkNtel Advisors, a global research and intelligence company, the SEO and AEO services market was valued at approximately USD 81.46 billion in 2024 and is projected to reach about USD 171.77 billion by 2030.

As more users turn to AI platforms to ask direct questions such as "plumber near me" or "best local marketing agency," businesses face new challenges in being discovered online. Answer Engine Optimization, or AEO, helps companies appear in AI-generated responses by structuring and optimizing their digital presence for how answer engines gather and present information.

Answer Engine Optimization focuses on positioning brands as trusted sources within AI-generated answers. Rather than competing solely for traditional search rankings, AEO prioritizes clarity, authority and structured content so AI platforms can accurately understand and surface business information.

"Search is no longer just about being found — it's about being chosen as the answer," said Chad Lauer, president of Lauer Media Company. "AEO helps businesses stay visible as consumers increasingly rely on AI to make decisions, ask questions and discover brands."

The evolution of search has introduced challenges for companies that depend primarily on traditional search engine optimization. With the rise of zero-click searches and AI-generated summaries, users often receive information without visiting a website. AEO helps brands maintain authority and visibility at critical decision-making moments.

Lauer Media Company's Answer Engine Optimization services help businesses improve visibility across AI-powered platforms through AI-focused content strategy and optimization, structured data and schema implementation, conversational and FAQ-driven content development, AI visibility tracking and reporting, and integrated SEO and AEO campaigns.

These offerings build on the agency's existing expertise in search engine optimization, website design, paid advertising, social media management and digital strategy, providing clients with a comprehensive approach to modern search visibility.

"As AI continues to reshape how information is delivered, businesses that adapt early will gain a significant advantage," Lauer said. "Our goal is to help brands not just keep up, but lead in this new era of search."

About Lauer Media Company

Founded in 2018, Lauer Media Company is a digital marketing agency based in Allentown, Pennsylvania. The agency specializes in SEO, AI-driven marketing strategies, web design, social media management, Google Ads and reputation management. Lauer Media Company partners with businesses nationwide to drive growth through data-driven digital solutions.

More information is available at https://lauermediaco.com/

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SOURCE Lauer Media Company