Ricki Oberoi opens Layne's Chicken Fingers in Brownsville as part of the brand's continued expansion in the Rio Grande Valley.

BROWNSVILLE, Texas, Nov. 14, 2026 /PRNewswire/ -- Layne's Chicken Fingers, the fast-growing, 50+ location chicken finger franchise known for its hand-breaded crispy tenders, crave-worthy sauces and Texas toast–stacked sandwiches, is bringing the crunch to Brownsville with a grand opening celebration on November 14th.

To celebrate, the first 50 dine-in guests will receive free Layne's for a year, giving early visitors a very delicious reason to line up.

The new restaurant marks Layne's Chicken Fingers' first location in the Rio Grande Valley and introduces the community to the chicken finger brand that has built a loyal following and fueled rapid expansion across the U.S.. (Fair warning: these tenders may ruin other tenders for you.)

After building a highly successful portfolio of approximately 50 Wendy's locations over decades in the restaurant industry, Ricki Oberoi signed a 12-unit agreement to bring Layne's Chicken Fingers to the Rio Grande Valley. With a background in hotel and restaurant management, culinary arts, and extensive multi-unit operations, Oberoi is poised to lead the brand's rapid growth in the market.

"I'm excited about Layne's tenacity for growth and operational simplicity, and I look forward to bringing a great chicken option to my community," said Ricki Oberoi. "My team and I were very positive about the quality of the chicken, which I see as a significant marketing opportunity."

The Brownsville location will serve Layne's full menu of chicken finger meals, sandwiches and sides, including its signature chicken finger baskets, Texas toast–stacked sandwiches and fan-favorite chicken club topped with brisket bacon and American cheese. Guests can pair their meal with Layne's lineup of dipping sauces, from the brand's signature house sauce to jalapeño ranch, honey mustard, BBQ and gravy.

The Brownsville opening is the first milestone in Layne's continued growth across the Rio Grande Valley, as Oberoi kicks off a 12-store development plan that will span from Laredo down to Brownsville over the next four to five years.

"Brownsville marks our first opening in South Texas, and we're excited to bring Layne's to the Rio Grande Valley," said Garrett Reed, Chief Executive Officer of Layne's Chicken Fingers.

With plans for 12 locations in the Rio Grande Valley pipeline, Layne's continues to expand strategically nationwide through strong franchise partnerships and disciplined growth.

Let's just say, Brownsville is about to get a whole lot crispier.

ABOUT LAYNE'S CHICKEN FINGERS

Founded in 1994 in College Station, Texas, Layne's Chicken Fingers built its reputation on hand-breaded crispy tenders, iconic secret sauce and genuine hospitality. What started as a local favorite near Texas A&M University has grown into one of the fastest-rising chicken finger brands in the country, known for its crave-worthy menu, playful personality and loyal fanbase. With more than 50 locations open and rapid expansion underway, Layne's is bringing its signature chicken finger experience to communities nationwide.

For more information, visit www.layneschickenfingers.com.

MEDIA CONTACT
Hether Davern
Mainland
773-415-8477
hdavern@hellomainland.com

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SOURCE Layne's Chicken Fingers