White Castle Expands in New York City with New Restaurant on Coney Island
COLUMBUS, Ohio, Aug. 15, 2022
Coney Island Castle opened Aug. 14 and is White Castle's first beachfront location in New York City
COLUMBUS, Ohio, Aug. 15, 2022 /PRNewswire/ -- White Castle, a family-owned business for 101 years, is making sure New Yorkers get another opportunity to enjoy that one-of-a-kind slider experience. The beloved fast-food hamburger chain, known as the home of The Original Slider®, opened a brand-new Castle on historic Coney Island yesterday.
White Castle has called New York City home since 1930 — more than nine decades. But this is the first Castle on Coney Island. Located at 3015 Stillwell Ave., the Castle is just steps away from the amusement park, aquarium and world-renown beach. It encompasses 1,600 square feet and features two dining tables and window seating.
"We're thrilled to bring White Castle to more New Yorkers with a new Castle on Coney Island," said Jamie Richards, vice president at White Castle. "It's a perfect match for an iconic burger chain and an iconic beach setting. We look forward to serving our loyal fans and connecting with new Cravers at this location."
This opening follows the re-opening of a Castle at 2092-2094 7th Ave. in Harlem. The uptown Castle re-opened in April following an extensive renovation that added stand-up eating counters and included a variety of interior and exterior improvements, illustrating White Castle's investment in the Harlem community. The Castle features a mural wall that showcases historical photos depicting special moments in White Castle's 101-year history, including its nearly 92 years in New York City.
"The renovation in Harlem and the brand-new Castle on Coney Island put our commitment to the New York City region front and center," Richardson said. "Our Craver fans in and around NYC have been so good to us, and we're incredibly grateful for their support."
White Castle opened its first New York City Castle in August 1930 at 550 E. Fordham Rd. in the Bronx. White Castle still has a restaurant on the site, although it's a much newer building.
About White Castle®
White Castle, America's first fast-food hamburger chain, has been making hot and tasty Sliders as a family-owned business for 101 years. Based in Columbus, Ohio, White Castle started serving The Original Slider® in 1921. Today White Castle owns and operates more than 350 restaurants dedicated to satisfying customers' cravings morning, noon and night and sells its famous fare in retail stores nationwide. The Original Slider, named in 2014 as Time magazine's "Most Influential Burger of All Time," is served alongside a menu of creatively crafted Sliders and other mouthwatering food options, including White Castle's Impossible™ Slider, named by Thrillist in 2019 as the "Best Plant-Based Fast Food Burger." White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants, bakeries and frozen-food processing plants. In 2021, 100 years after the first Slider was sold, Fast Company named the fast-food pioneer one of the "10 Most Innovative Dining Companies." White Castle is known for the legendary loyalty of its team members, more than 1 in 4 of whom have worked for White Castle for at least 10 years, and also for its faithful fans ("Cravers"), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app, available at iTunes App Store or Google Play, makes it easy for Cravers to access sweet deals and place pickup orders at any time. They can also have their orders delivered using one of White Castle's delivery partners. For more information on White Castle, visit whitecastle.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/white-castle-expands-in-new-york-city-with-new-restaurant-on-coney-island-301605508.html
SOURCE White Castle